PURA D’OR Advanced Therapy Shampoo is infused with vitamins and botanicals to help reduce hair thinning due to breakage. This exclusive Premium Plant-Based formula has a 100% Natural Preservative System derived from natural extracts and is USDA Certified Biobased at 90%+. Our clinically proven formula is manufactured with 100% Renewable Energy to be true to our Earth Friendly principles. This powerful blend utilizes the benefits of premium organic ingredients to help keep hair looking healthy, and is free of all harmful chemicals in our newly expanded No list.